Viral

A lone Adélie penguin from a 2007 Werner Herzog documentary that walks away from its colony toward distant mountains, adopted online as a mascot for burnout.

A viral catchphrase from Young Thug's 2016 song, used on TikTok to react to shocking, absurd, or luck-dependent moments.

The ability to charm or attract someone romantically through confidence, humor, and effortless charisma — often used as both a noun and a verb.

To perform something flawlessly or with exceptional skill; the past tense of 'eat' repurposed as high praise for outstanding execution.

Completely done for or in a hopeless situation with no way out — used to describe exhaustion, failure, or chaos with dark humor and resignation.

Internet slang for 'delusional' — joyful, self-aware optimism about achieving ambitious goals. 'Delulu is the solulu' is Gen Z's empowerment mantra.

An expressive exclamation popularized on TikTok and streaming platforms, used to convey strong admiration, excitement, or surprise — typically in reaction to someone's impressive appearance or a shocking moment.

Online content deliberately designed to elicit anger or outrage to drive engagement. Named Oxford Word of the Year 2025, it describes a manipulative content strategy that weaponizes emotions for algorithmic amplification.